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What Soludos Can Teach You About Using Customer-Driven Content Successfully
What Soludos Can Teach You About Using Customer-Driven Content Successfully Soludos is a brand I am fond of, primarily because I love their whimsical, embroidered canvas shoes. They’re comfy, kind of...
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Is It Time to Abandon the Corporate Blog?
Is It Time to Abandon the Corporate Blog?A recent study about B2B web usability from KoMarketing and BuyerZone found that just 20% of respondents indicated that either social media or blogging...
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Yes, Print Can Go Hand In Hand With Digital
Yes, Print Can Go Hand In Hand With DigitalAs someone who’s worked for a print magazine from internship to first job to career, I’m one of the first to speak up loudly to defend the lifespan of print...
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The Not-So Simple Simplicity of Viral Social Media Marketing
The Not-So Simple Simplicity of Viral Social Media MarketingHave you ever heard of Fan Bing Bing? Unless you’re a regular on the Chinese television circuit, chances you have are probably slim. In...
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Manufacturers: What Can Social Media Do For You?
Manufacturers: What Can Social Media Do For You? Today, a majority of businesses have come to embrace social media as a cost-effective form of marketing. And that’s not limited to companies with...
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5 Signs Your Social Media Strategy Isn’t Working
5 Signs Your Social Media Strategy Isn’t Working For every client we have that’s well-versed in the ways of social media, we have two more who are starting on the ground floor and may not know a tweet...
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What to Do When Your Social Media Strategy Isn’t Working
What to Do When Your Social Media Strategy Isn’t WorkingLast week, I talked about 5 signs your social media strategy isn’t working. If you fit any of those criteria, or if you consider your social...
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How to Tell If You’re Looking at Your Social Media Objectively
How to Tell If You’re Looking at Your Social Media ObjectivelyKey tenets of social media include: realizing when your social media isn’t working; being nimble and flexible with your strategy in order...
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Have You Updated Your Platform Strategy Lately?
Have You Updated Your Platform Strategy Lately? Have you updated your platform strategy lately? That is to say, have you reviewed to see if you’re still on the best platforms for your marketing goals?...
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Days Worth Celebrating On Social Media
Read These Two Books that Aren’t About Social MediaMaybe it’s the liberal arts education, but I’m a huge fan of being a well-rounded person. I’m also in the cheering section for reading books, keeping...
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Multilingual Considerations on Social Media
Multilingual Considerations on Social Media I’m spending the winter down in Tucson, Arizona: For those who aren’t familiar with Tucson, it’s only located about 60 miles away from the border to Mexico,...
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What Moneyball Can Teach You About Social Media Management
Bringing a Razor to a Knife Fight: Dollar Shave Club vs. GilletteLook, I don’t care who has better razors. But I am enthralled by this whole thing. Of course, I’m referring to the brutal marketing...
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How To Avoid Being Clickbait Without Avoiding Clicks
How To Avoid Being Clickbait Without Avoiding Clicks Titles are mysterious entities. After Buzzfeed honed the art of clickbait, it became common practice for blogs on the Internet to feature titles...
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The 1 Question That Will Determine Your Company’s Success On Social Media
The 1 Question That Will Determine Your Company’s Success On Social MediaIt’s easy to fail on social media. When you set out without a plan, with no strategy in mind, it won’t take long before you...
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Adopting a Content Mindset
Adopting a Content MindsetWe’ve discussed on a number of occasions why social media and content marketing are invaluable marketing tools for businesses today. That’s why we’re here. Now, more and more...
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How to Find Your Audience on Social Media
How to Find Your Audience on Social MediaFor a lot of clients and potential clients, social media is a mystery. They aren’t exactly sure how or why it works, they’ve just heard that it does, and...
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Brand Awareness and Repetition: What Do You Own?
Brand Awareness and Repetition: What Do You Own?Yesterday, a buddy of mine on Twitter did something that really caught my attention. As a marketer that spends a lot of time on Twitter and follows a...
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Are you standing out, or simply adding to the noise?
The Everlasting Allure of In-Person EventsLast weekend, tens of thousands of people flocked to Omaha, Nebraska for “Woodstock for Capitalists,” also known as the Berkshire Hathaway annual...
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